Original Research Study: Fan Perceptions of Social Justice Marketing Motives in Professional Sports – Contributing Factors That Impact Perceived Message Authenticity
Adriana J. Conte
Adriana Conte is a 2022 UCLA graduate with a B.A in Communication and minors in Spanish Language and Film & Television. While at UCLA, Adriana wrote and published a book, conducted an original research study, and graduated with both College and Departmental Honors. Following graduation, Adriana will be moving to New York City to work with the National Football League (NFL) where she was one of eight individuals selected out of over 2.8k applicants to participate in the NFL Rotational Program.